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Full Commitment: How Executive Leaders Build the Commitment That Executes Strategy

Full Commitment: How Executive Leaders Build the Commitment That Executes Strategy

Thursday, August 27, 202611:00 am – 12:00 pm CSTVirtual

Most strategies don't fail in the planning room — they fail in the silence after everyone says yes. A leadership team nods, the meeting ends, and weeks later the plan stalls, because the yes in the room was never a full yes.

This Executive RoundTable explores why agreement so often gets mistaken for commitment, and what senior leaders can do to close the gap before it costs them a strategy.

In the absence of full commitment:

  • Buy-in, agreement, alignment, and consensus get treated as the finish line, when none of them are
  • A "silent veto" takes hold — people agree out loud while staying undecided in their own mind
  • Rollout stalls at whichever condition was weakest, not whichever was strongest
  • Leaders read silence in the room as agreement, and pay for that misread later

The result: Strategies that look approved on paper and never move in practice.

We will discuss…

  • The most expensive yes in business — the one that looks like agreement and behaves like air
  • The four impostors mistaken for commitment: buy-in, agreement, alignment, and consensus
  • The diagnostic question that tests every yes: Is it a full yes?
  • The Commitment Standard — seven conditions, run in three phases, while a strategy is still being built
  • The ladder of yes, from compliance and agreement up to real ownership
  • The three engines of commitment: meaning, investment, and alternatives
  • The ownership window — and why it usually closes before rollout even begins
  • Three disciplines of leaders who earn real commitment: define it, lay the foundation, earn the right to ask

Leaders leave with a working answer to the question every leader should sit with: Where are we reading silence as agreement?

Your Facilitator

Sherrin Ross Ingram

Sherrin Ross Ingram

We're honored to have Sherrin Ross Ingram, founder and CEO of the International Center for Strategic Planning, board-certified executive coach, and author of Full Commitment: The Hidden Advantage in Strategy Execution, facilitate this session. Sherrin has delivered her proprietary frameworks live to CEO groups more than 300 times across more than 40 countries, for organizations ranging from startups to billion-dollar brands. Her framework, The Commitment Standard, gives senior leaders a tested method for turning agreement in the room into execution that holds when the plan gets hard.

View Sherrin's Profile

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